Luxury. Precision. Style.
The Rolex Day-Date, often affectionately referred to as the “Presidential”, has a storied history that dates back to its debut in 1956. It was the first wristwatch to display both the date and the day of the week in full on its dial, a groundbreaking innovation that revolutionized watchmaking. Its reputation for reliability, accuracy, and prestige quickly earned it a special place among world leaders, celebrities, and visionaries.
The Rolex Day-Date became synonymous with power, success, and influence, adorning the wrists of countless presidents, CEOs, and cultural icons. Its enduring appeal lies in its ability to seamlessly blend impeccable design with cutting-edge technology.
Photographed here, our late ‘60s Rolex Day-Date 1803 is finished in solid, 18k white gold with its matching Presidential bracelet—also finished in 18k white gold. This iconic timepiece is in exceptional overall condition and shows lovely patina from years of delicate wear.
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